Google Search Ads & Display Ads

At Chris Shales Branding and Advertising Agency, we help our clients create effective Google Search and Display ad campaigns.

Contact us today to learn more about how we can help your business reach its goals through targeted advertising on the world’s most popular search engine.

Google Search Ads and Google Display Ads are two of the most widely used advertising formats offered by Google. While they may seem similar on the surface, there are some key differences between the two that can make each format better suited to different advertising goals.

Google Search Ads appear at the top and bottom of search engine results pages (SERP) when a user types in a query related to the advertised product or service. These ads are text-based and intended to capture the user’s attention with a catchy headline and brief description. These ads are highly targeted and can be customized based on location, device, time of day, and user demographics. Google Search Ads are ideal for businesses looking to drive immediate sales, as they can lead users right to a landing page to make a purchase or take an action.

Google Display Ads, on the other hand, are image-based and can appear in a variety of formats across the web, including on other websites, mobile apps, and on YouTube. These ads use visuals and graphics to grab users’ attention and can be targeted based on user interests, website content, and demographics. They can be effective in building brand awareness and reaching a larger audience than Google Search Ads, but may not lead to as many immediate sales.

When deciding which type of ad to use, consider your business goals and target audience. If you’re looking to drive immediate sales, Google Search Ads may be the best choice. However, if you’re looking to increase brand awareness and reach a larger audience, Google Display Ads may be more effective. For maximum impact, consider using both formats in conjunction with each other. By doing so, you can create a cohesive brand message that reaches users at different stages of their journey and optimizes your return on investment.

 

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